Thursday, September 23, 2010

Bevel on my Mind


Bevel by Jonathan Goldstein

this line has completely taken me by storm
i am excited to see jewelry that is so inspired and manifested in to pieces that have presence

the company is based on the the following philosophy --

BEVEL means to meet at an angle other than a right angel, or the slant thus formed.  the philosopher, Joseph Campbell wrote that there are only two myths - the hero's quest, and the hero's journey home.  He thought the quest was about how each of us makes his/her way in the world, and the journey home was how we reconcile that with our personal values, the person we want to be at home.  What we want to accomplish vs. who we want to be.  So that's another bevel - where those two meet.  Relevant themes are, the eternally new methods that people have to find their own way, learn to discern evil, and use courage, and creative ingenuity to overcome evil, even when there are those who would hinder them are stronger and have more resources.  Each generation has to come at it a new way - at a different angle- and its how the individual today chooses to confront these eternal issues that defines each person. Our generation particularly has to struggle against the effects of greet and the mass production, and pollution it creates.  The value of a singular vision, creating hand-crafted pieces from sterling silver, particularly resonates. This jewelry, this story, this is my BEVEL.


Jonathan Goldstein - "dark things breed bright ideas"

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